Two entrepreneurs, Jack and John, decided to start a bungee-jumping business south of the border. They went to Casa del Sol, Mexico, built a huge platform, and opened for business. By noon the first day, they both noticed that while everyone was watching, no one was buying tickets.

Jack told John to go up and jump, so everyone could see how much fun it was, and then they would buy tickets and try it.

John jumped, almost reached the ground, and sprang back up. Jack saw that his shirt was torn and his hair mussed.

John came down again and sprang back up. This time he had several bruises and his clothes were ripped to shreds.

The third time down and back up, and he had several open wounds, a broken arm, and was burised over most of his body. Jack quickly raised John to the platform and asked him what in the world was going on.

John replied, "I’m not sure. Do you know what ‘pinata’ means?"

(Many of us might not know the meaning of pinata. Pinata is part of the a Mexican tradition. Pinatas are simply cardboard figures, with candy inside, that are hung by a rope in such a manner that it can be lowered and raised with a rope. Participants are blindfolded, spun around several times to lose their orientation, and then given a stick and requested to hit the pinata. The onlookers cheer and when the pinata is finally split open the candy spills out and all rush to gather the goodies. Pinatas are most commonly associated with parties or fiestas.)