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owner says, "Fine, what kind of shop do you have?"

The guy says, "A menswear shop."

The owner tells him he gets free signage, and asks what he wants on the sign.

"Menswear," says the man.

A second guy comes along and wants to let the right hand shop.

When asked he says he wants "Menswear" on his sign.

The owner tells him that the lefthand shop will be the same.

"No problem," says the man.

Finally a third man comes along to let the middle shop.

The owner is most concerned because this guy also has a menswear shop.

Rather wearily the owner asks him what he wants on his sign.

The guy replies: "Entrance."